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Strategic marketing management planning, implementation and control

Wilson, Richard M.S

Strategic marketing management planning, implementation and control - 2nd ed. - New Delhi Viva Books 1999 - xx,827 p.

ISBN: 8176490709

Subjects--Topical Terms:
CONTROL
GENERAL MANAGEMENT
IMPLIMENTATION
MANAGEMENT
MARKETING MANAGEMENT
PLANNING

Dewey Class. No.: 658.802 / WIL

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