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Customer relationship management a strategic approach to marketing

Mukerjee, Kaushik

Customer relationship management a strategic approach to marketing - New Delhi PHI Learning 2007 - xxi,170 p.

ISBN: 9788120332850

Subjects--Topical Terms:
CASE STUDIES IN MARKETING
CRM
CUSTOMER CARE
CUSTOMER MANAGEMENT
CUSTOMER SERVICES
CUSTOMER VALUE
IT IN MARKETING
MARKETING MANAGEMENT
STRATEGIC MANAGEMENT

Dewey Class. No.: 658.812 / MUK

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