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Innovation, product development and commercialization case studies and key practices for market leadership

Rafinejad, Dariush

Innovation, product development and commercialization case studies and key practices for market leadership - New Delhi Cengage Learning 2006 - xxiii,403 p.

ISBN: 9788131509982

Subjects--Topical Terms:
IT IN MANAGEMENT
MARKETING MANAGEMENT
Product development
PROJECT MANAGEMENT
STAKEHOLDER MANAGEMENT

Dewey Class. No.: 658.503 / RAF

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