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Global brand integrity management how to protect your product in today\'s competitive environment

Post, Richard S

Global brand integrity management how to protect your product in today\'s competitive environment - New Dilhi Tata McGraw-Hill 2008 - xv,309 p.

ISBN: 9780070229525

Subjects--Topical Terms:
BRAND NAME PRODUCT
Branding
PRODUCT COUNTERFEITING
PRODUCT MANAGEMENT
QUALITY MANAGEMENT
TRADEMARK INFRINGEMENT

Dewey Class. No.: 658.827 / POS

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