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Introduction to sport marketing

Smith, Aaron C.T

Introduction to sport marketing - Amsterdam Elsevier 2008 - xiii,326 p. Colour illustration - Books in the sport management series .

ISBN: 9780750686853

Subjects--Topical Terms:
SPORT CONSUMERS
SPORT DISTRIBUTION
SPORT MARKETING
SPORT PRODUCTS
SPORT PROMOTION

Dewey Class. No.: 796.0698 / SMI

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