Normal view MARC view ISBD view

Multichannel marketing metrics and methods for on and offline success

Arikan, Akin

Multichannel marketing metrics and methods for on and offline success - Indianapolis, Ind. Wiley Pub. c2008 - xxiv, 288 p. Illustration

Includes index.

ISBN: 9780470239599 (paper/website)

Subjects--Topical Terms:
B 2 B
B 2 C
Internet Provider
MARKETING MANAGEMENT
MULTILEVEL MARKETING
Offline marketing
ONLINE MARKETING

Dewey Class. No.: 658.872 / ARI

Place hold
Print
Request article
Add to your cart (remove)
Report a concern
Send to device
Save record
BIBTEX Dublin Core ISBD MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) South Eastern University of Sri Lanka Open University of Sri Lanka University of the Visual and Performing Arts University of Colombo