Cross-cultural marketing theory, practice and relevance
Burton, Dawn
Cross-cultural marketing theory, practice and relevance - London Routledge 2009 - iv,319.p. Illustration
9780415448932
MANAGEMENT
MARKETING
MULTICULTURALISM
658.80089 / BUR
Cross-cultural marketing theory, practice and relevance - London Routledge 2009 - iv,319.p. Illustration
9780415448932
MANAGEMENT
MARKETING
MULTICULTURALISM
658.80089 / BUR