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Hispanic marketing connecting with the new latino consumer

Korzenny, Felipe

Hispanic marketing connecting with the new latino consumer - 2nd ed. - London Routledge 2012 - xxiv,386 p. Colour illustration

ISBN: 9781856177948

Subjects--Topical Terms:
CONSUMER BEHAVIOR
MANAGEMENT
TARGET MARKETING

Dewey Class. No.: 658.80089 / KOR

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