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Making marketing happen how great companies make strategic marketing planning work for them

Smith, Brian D

Making marketing happen how great companies make strategic marketing planning work for them - Amsterdam Elsevier 2005 - xvi,377 p. Illustration

ISBN: 9780750662484

Subjects--Topical Terms:
MANAGEMENT
MARKETING
STRATEGIC PLANNING

Dewey Class. No.: 658.8101 / SMI

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