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The 4A's of marketing creating value for customers, companies and society

Sheth, Jagdish N

The 4A's of marketing creating value for customers, companies and society - New York Routledge 2012 - [xiii],209 p. Illustration

ISBN: 9780415898355

Subjects--Topical Terms:
CUSTOMER RELATION
MANAGEMENT
MARKETING

Dewey Class. No.: 658.8 / SHE

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