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CIM coursebook: delivering customer value through marketing

Linton, Colin

CIM coursebook: delivering customer value through marketing - Haryana Elsevier 2009 - 273,xiii p. Illustration - the chartered institute of marketing .

ISBN: 9781856177184 9789380931661

Subjects--Topical Terms:
MANAGEMENT
MARKETING
MARKETING ANALYSIS
Marketing Value

Dewey Class. No.: 658.8 / CIM

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