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Handbook of niche marketing principles and practice

Dalgic, Tevfik

Handbook of niche marketing principles and practice - New york Routledge 2006 - xxii,256 p. Illustration - Haworth series in segmented, targeted and customozed marketing .

ISBN: 9780789023308

Subjects--Topical Terms:
MARKET SEGMENTATION
MARKETING

Dewey Class. No.: 658.402 / HAN

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