The marketing matrix how the corporation gets its power - and how we can reclaim it
Hastings, Gerard
The marketing matrix how the corporation gets its power - and how we can reclaim it - London Routledge 2013 - xix,203 p. Illustration
9780415678629
CONSUMER BEHAVIOR
CONSUMPTION
MARKETING MANAGEMENT
MANIPULATIVE BEHAVIOR
381.0973 / HAS
The marketing matrix how the corporation gets its power - and how we can reclaim it - London Routledge 2013 - xix,203 p. Illustration
9780415678629
CONSUMER BEHAVIOR
CONSUMPTION
MARKETING MANAGEMENT
MANIPULATIVE BEHAVIOR
381.0973 / HAS