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The marketing / accounting interface

Roslender, Robin

The marketing / accounting interface - Oxon Routledge 2012 - x,218 p. Illustration - Key issues in marketing management .

ISBN: 9780415628860

Subjects--Topical Terms:
COMMERCE
CUSTOMER ACCOUNTING
CUSTOMER VALUATION
MARKET ORIENTATION
MARKETING PERFORMANCE

Dewey Class. No.: 658.8 / MAR

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