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Principles of marketing engineering and analytics

Lilien, Gary L.

Principles of marketing engineering and analytics - 3rd ed. - Pannsylvania Decision Pro Inc. 2017 - xvi,305 p. Illustration

ISBN: 9780985764821

Subjects--Topical Terms:
DATA PROCESSING
DECISION MAKING
MARKETING
MATHEMATICAL MEDELS

Dewey Class. No.: 658.802 / LIL

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