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Services marketing : people, technology, strategy

Wirtz, Jochen

Services marketing : people, technology, strategy - 8th ed. - India Pearson India Education Services 2018 - xxii,817 p. Illustration

ISBN: 9789332587687

Subjects--Topical Terms:
Management
MARKETING
SERVICE MARKETING
Consumers
SERVICE PRODUCTS
Marketing Context
PRODUCTIVITY

Dewey Class. No.: 658.8 / WIR

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