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CIM coursebook managing marketing

Nicholson, Francis

CIM coursebook managing marketing - Elsevier 2009 - 269,xii p. Illustration - The charted institute of marketing .

ISBN: 9789380931630

Subjects--Topical Terms:
MARKETING
MARKETING PERFORMANCE
PRODUCTIVITY MEASURING
MARKETING COMMUNICATION

Dewey Class. No.: 658 / CIM

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