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Brand child remarkable insights into the minds of today's global kids and their relationships with brands

Lindstrom, Martin

Brand child remarkable insights into the minds of today's global kids and their relationships with brands - London Kogan Page 2003 - xxviii,316 p.

ISBN: 0749438673

Subjects--Topical Terms:
ADVERTISING & CHILDREN
BRAND NAME PRODUCTS
CHILD CONSUMERS
MARKETING RESEARCH

Dewey Class. No.: 658.834083 / LIN

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