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Strategic brand management building, measuring and managing brand equity

Keller, Kevin Lane

Strategic brand management building, measuring and managing brand equity - 2nd ed. - Delhi Pearson Education 2003 - xxvii,788 p. Illustration

ISBN: 8129702541

Subjects--Topical Terms:
MANAGEMENT
STRATEGIC MANAGEMENT

Dewey Class. No.: 658.827 / KEL

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