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Foundations of marketing theory toward a general theory of marketing

Hunt, Shelby D

Foundations of marketing theory toward a general theory of marketing - New Delhi Prentice-Hall 2002 - xv,323 p.

ISBN: 8120322401

Subjects--Topical Terms:
MANAGEMENT
MARKETING MANAGEMENT
MARKETING THEORY

Dewey Class. No.: 658.8 / HUN

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