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Integrated marketing communications the holistic approach

Yeshin, Tony

Integrated marketing communications the holistic approach - Oxford Butterworth- Heinemann 1998 - xi,354 p. - Butterworth-Heinemann Marketing Series .

ISBN: 0750619236

Subjects--Topical Terms:
MANAGEMENT
MARKETING
MARKETING MANAGEMENT

Dewey Class. No.: 658.8 / YES

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