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Knowledge-based marketing the twenty-first century competitive edge

Chaston, Ian

Knowledge-based marketing the twenty-first century competitive edge - New Delhi Response Books 2004 - xi,274 p.

ISBN: 817829396X

Subjects--Topical Terms:
Customer relationship
KNOWLEDGE PLANS
MANAGEMENT
MARKETING
MARKETING MANAGEMENT

Dewey Class. No.: 658.8 / CHA

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