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Advertising, promotion and supplemental aspects of integrated marketing communications

Shimp, Terence A

Advertising, promotion and supplemental aspects of integrated marketing communications - 6th ed. - Ohio Thomson 2003 - xxi,650 p.

ISBN: 0030352711

Subjects--Topical Terms:
ADVERTISING
COMMUNICATION
INTEGRATED MARKETING COMMUNICATIONS
MARKETING
PROMOTION

Dewey Class. No.: 658.82 / SHI

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