Understanding consumer behavior marketing lessons learned from understanding the consumer experience
Tom, Gail
Understanding consumer behavior marketing lessons learned from understanding the consumer experience - Fort Worth Harcourt College 2001 - xxi,121 p. Illustration
0030321212
Consumer behavior
Management
MARKETING MANAGEMENT
658.8342 / TOM
Understanding consumer behavior marketing lessons learned from understanding the consumer experience - Fort Worth Harcourt College 2001 - xxi,121 p. Illustration
0030321212
Consumer behavior
Management
MARKETING MANAGEMENT
658.8342 / TOM