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Business marketing connecting strategy, relationships and learning

Dwyer, F. Robert

Business marketing connecting strategy, relationships and learning - 3rd ed. - Boston McGraw-Hil 2006 - xxix,683 p. - McGraw-HiIl/Irwin Series in Marketing .

ISBN: 0071244387

Subjects--Topical Terms:
Business marketing
Management
MARKETING

Dewey Class. No.: 658.8 / DWY

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