Marketing principles and perspectives
Bearden, William O
Marketing principles and perspectives - 4th ed. - New York McGraw-Hill/Irwin 2004 - xi,596 p. Colour illustration - McGraw-Hill/Irwin Series in Marketing .
0072539097
MANAGEMENT
MARKETING MANAGEMENT
MARKETING PRINCIPLES
658.8 / BEA
Marketing principles and perspectives - 4th ed. - New York McGraw-Hill/Irwin 2004 - xi,596 p. Colour illustration - McGraw-Hill/Irwin Series in Marketing .
0072539097
MANAGEMENT
MARKETING MANAGEMENT
MARKETING PRINCIPLES
658.8 / BEA