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How to advertise what works, what doesn\'t- and why

Roman, Kenneth

How to advertise what works, what doesn\'t- and why - 3rd ed. - New Delhi kogan Page 1979 - xxi,218 p.

ISBN: 0749442336

Subjects--Topical Terms:
ADVERTISING
MANAGEMENT
MARKETING

Universal Decimal Class. No.: 659.118 / ROM

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