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The executive's guide to corporate events & business entertaining how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth

Allen, Judy

The executive's guide to corporate events & business entertaining how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth - Ontario John Wiley 2007 - xx,300 p.

ISBN: 9780470838488

Subjects--Topical Terms:
Business entertaining
PLANNING
Public relations

Dewey Class. No.: 659.2 / ALL

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