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Gimme! the human nature of successful marketing

Hallward, John

Gimme! the human nature of successful marketing - New Jersey John Wiley 2007 - xx,216 p. Illustration

ISBN: 9780470100295

Subjects--Topical Terms:
ADVERTISING
BRAND NAME PRODUCT
HUMAN BEHAVIOR
MANAGEMENT
MARKETING
MARKETING MANAGEMENT

Dewey Class. No.: 658.8 / HAL

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