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Business- to- business marketing strategies and implementation

Michel, Daniel

Business- to- business marketing strategies and implementation - New York Palgrave Macmillan 2003 - xvii,469 p. Illustration

ISBN: 0230527272

Subjects--Topical Terms:
INDUSTRIAL MARKETING
MANAGEMENT
MARKETING
MARKETING MANAGEMENT
Marketing planning

Dewey Class. No.: 658.804 / BUS

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