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Marketing research, Vol. III quantitative marketing techniques and analyses

Birks, David F

Marketing research, Vol. III quantitative marketing techniques and analyses - London Routledge 2009 - xi,587 p. Illustration - Critical Perspectives on Business and Management .

ISBN: 9780415449151

Subjects--Topical Terms:
MARKETING RESEARCH
RESEARCH METHODOLOGY

Dewey Class. No.: 658.83 / MAR

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