Brands and brand management, Vol. I the evolution of brands: from signal of quality to storehouses of trust
Elliott, Richard
Brands and brand management, Vol. I the evolution of brands: from signal of quality to storehouses of trust - London Routledge 2009 - xxvii,635 p. Illustration - Critical perspectives on Business and Management .
9780415433259
BRAND NAME MANAGEMENT
CORPORATIONS
PRODUCT MANAGEMENT
658.827 / BRA
Brands and brand management, Vol. I the evolution of brands: from signal of quality to storehouses of trust - London Routledge 2009 - xxvii,635 p. Illustration - Critical perspectives on Business and Management .
9780415433259
BRAND NAME MANAGEMENT
CORPORATIONS
PRODUCT MANAGEMENT
658.827 / BRA