Brands and brand management, Vol. III Corporate brands and corporate reputation
Elliott, Richard
Brands and brand management, Vol. III Corporate brands and corporate reputation - London Routledge 2009 - xi,361 p. Illustration - Critical Perspectives on Business and Management .
9780415433273
BRAND NAME MANAGEMENT
CORPORATIONS
PRODUCT MANAGEMENT
658.827 / BRA
Brands and brand management, Vol. III Corporate brands and corporate reputation - London Routledge 2009 - xi,361 p. Illustration - Critical Perspectives on Business and Management .
9780415433273
BRAND NAME MANAGEMENT
CORPORATIONS
PRODUCT MANAGEMENT
658.827 / BRA