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People don't buy what you sell they buy what you stand for

Butler, Martin

People don't buy what you sell they buy what you stand for - New Delhi Indiana Pub. House 2007 - 251 p.

ISBN: 8184081081

Subjects--Topical Terms:
Branding
MANAGEMENT
MARKET RESEARCH
MARKETING
TRADEMARKS

Dewey Class. No.: 658.83 / BUT

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