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Market segmentation a step-by-step approach to creating profitable market segments

McDonald, Barbara A.

Market segmentation a step-by-step approach to creating profitable market segments - Houndmills Macmillan 1995 - xvii,271 p. Illustration

ISBN: 0333637232

Subjects--Topical Terms:
MANAGEMENT

Universal Decimal Class. No.: 658.81 / MCD

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