Marketing communications (Record no. 108335)

MARC details
000 -LEADER
fixed length control field 00694 a2200253 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231012b ce ||||| |||| 00| 0 sin d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8175542888
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8
Item number SMI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Smith, P.R
9 (RLIN) 85720
245 ## - TITLE STATEMENT
Title Marketing communications
Remainder of title an integrated approach
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Name of publisher, distributor, etc Kogan Page
Date of publication, distribution, etc 2005
Date of manufacture 2005
300 ## - PHYSICAL DESCRIPTION
Extent xvi,896 p.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ADVERTIZING
9 (RLIN) 148873
Topical term or geographic name as entry element MARKETING
9 (RLIN) 58665
Topical term or geographic name as entry element MARKETING COMMUNICATIONS
9 (RLIN) 107461
Topical term or geographic name as entry element SALES MANAGEMENT
Topical term or geographic name as entry element SALES MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Taylor, Jonathan
9 (RLIN) 105074
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
Source of classification or shelving scheme Dewey Decimal Classification
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name Main Library ADMIN
modifier borrowernumber 26318
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Cost, replacement price Price effective from Koha item type
        Lending Collection Engineering Library Engineering Library Lending Section 2006-10-11 1014.93 658.8 SMI 209255 9.87 2006-10-11 Lending Books