Principles of marketing (Record no. 110251)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00484 a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ISURu |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120332928 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 090 ## - | |
| -- | 138717 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | PHI Learning |
| Date of publication, distribution, etc | 2008 |
| Date of manufacture | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 698 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MANAGEMENT |
| Topical term or geographic name as entry element | MARKETING |
| 9 (RLIN) | 58665 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| modifier name | CRON CRON |
| modifier borrowernumber | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending Collection | Engineering Library | Engineering Library | Lending Section | 2009-03-30 | 1730.00 | 658.8 KOT | 211042 | 2009-03-30 | 1730.00 | 2009-03-30 | Lending Books | ||||
| Lending Collection | Engineering Library | Engineering Library | Lending Section | 2009-03-30 | 1730.00 | 658.8 KOT | 211043 | 2009-03-30 | 1730.00 | 2009-03-30 | Lending Books | ||||
| Reference Collection | Engineering Library | Engineering Library | Lending Section | 2009-03-30 | 1730.00 | 658.8 KOT | 211044 | 2009-03-30 | 1730.00 | 2009-03-30 | Reference Books | ||||
| Reference Collection | Engineering Library | Engineering Library | Lending Section | 2009-03-30 | 1730.00 | 658.8 KOT | 211045 | 2009-03-30 | 1730.00 | 2009-03-30 | Reference Books | ||||
| Reference Collection | Engineering Library | Engineering Library | Reference Section | 2009-03-30 | 1730.00 | 658.8 KOT | 211046 | 2009-03-30 | 1730.00 | 2009-03-30 | Permanent Reference Books |