Marketing (Record no. 110560)

MARC details
000 -LEADER
fixed length control field 00596 a2200241 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780074717516
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number RIX
090 ## -
-- 139125
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rix, Peter
9 (RLIN) 151873
245 ## - TITLE STATEMENT
Title Marketing
Remainder of title a practical approach
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston
Name of publisher, distributor, etc McGraw-Hill
Date of publication, distribution, etc 2007
Date of manufacture 2007
300 ## - PHYSICAL DESCRIPTION
Extent xxvii,587 p.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS MANAGEMENT
9 (RLIN) 72320
Topical term or geographic name as entry element MANAGEMENT
Topical term or geographic name as entry element MARKETING
9 (RLIN) 58665
Topical term or geographic name as entry element PROCUREMENT
9 (RLIN) 104148
Topical term or geographic name as entry element SALES MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name Main Library ADMIN
modifier borrowernumber 26318
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Lending Collection Engineering Library Engineering Library Lending Section 2010-02-13 614.00 658.8 RIX 211574 2010-02-13 614.00 2010-02-13 Lending Books