Marketing through minefields (Record no. 110670)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00580 a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ISURu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130618t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781422199923 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MAR |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing through minefields |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston |
| Name of publisher, distributor, etc | Harvard Business Press |
| Date of publication, distribution, etc | 2008 |
| Date of manufacture | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 187 p. |
| 490 ## - SERIES STATEMENT | |
| Series statement | Harvard Business Review Case Studies Series |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding |
| 9 (RLIN) | 134033 |
| Topical term or geographic name as entry element | CUSTOMER RELATION |
| 9 (RLIN) | 142052 |
| Topical term or geographic name as entry element | Marketing case studies |
| 9 (RLIN) | 152107 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| modifier name | Main Library ADMIN |
| modifier borrowernumber | 26318 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Source of classification or shelving scheme | Total Checkouts | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending Collection | Main Library | Main Library | Lending Section | 2010-03-25 | 1683.50 | 658.8 MAR | 503656 | 2010-03-25 | 1683.50 | 2010-03-25 | Lending Books | |||||||
| Lending Collection | Main Library | Main Library | Lending Section | 2013-06-18 | 658.8 MAR | 702255 | 2016-10-17 | 2013-06-18 | Lending Books | Dewey Decimal Classification | 2 | 2016-09-29 | ||||||
| Reference Collection | Main Library | Main Library | Reference Section | 2013-06-18 | 658.8 MAR | 702256 | 2013-06-18 | 2013-06-18 | Reference Books | Dewey Decimal Classification |