The marketing book (Record no. 118890)

MARC details
000 -LEADER
fixed length control field 00593 a2200241 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750641142
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.7
Item number MAR
090 ## -
-- 147746
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Baker, Michael J.
Relator term Editor
245 ## - TITLE STATEMENT
Title The marketing book
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford
Name of publisher, distributor, etc Butterworth - Heinemann
Date of publication, distribution, etc 1999
Date of manufacture 1999
300 ## - PHYSICAL DESCRIPTION
Extent xxxiv,718 p.
Other physical details Illustration
490 ## - SERIES STATEMENT
Series statement Butterworth-Heinemann Marketing Series
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MANAGEMENT
Topical term or geographic name as entry element MARKETING
9 (RLIN) 58665
Topical term or geographic name as entry element MARKETING STRATEGY
Topical term or geographic name as entry element SALES MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name CRON CRON
modifier borrowernumber
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Lending Collection Main Library Main Library Lending Section 2010-08-20 2578.13 2 658.7 MAR 503969 2018-01-11 2017-12-19 22.54 2010-08-20 Lending Books