Principles of marketing (Record no. 123618)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00927 a2200301 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ISURu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250106b ce ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131731017 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PRI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 3063 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing |
| Remainder of title | a south asian perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Dorling Kindersley |
| Date of publication, distribution, etc | 2010 |
| Date of manufacture | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix.114 p. |
| -- | 514,xix,[76] p. |
| Other physical details | Illustration |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS BUYER BEHAVIOR |
| 9 (RLIN) | 170726 |
| Topical term or geographic name as entry element | MARKETING ETHICS |
| 9 (RLIN) | 138523 |
| Topical term or geographic name as entry element | MARKETING MANAGEMENT |
| 9 (RLIN) | 75526 |
| Topical term or geographic name as entry element | MARKETING STRATEGY |
| 9 (RLIN) | 102287 |
| Topical term or geographic name as entry element | SUSTAINABLE MARKETING |
| 9 (RLIN) | 170727 |
| Topical term or geographic name as entry element | UNDERSTAND CONSUMERS |
| 9 (RLIN) | 170728 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Agnihotri, Prafulla Y |
| 9 (RLIN) | 170729 |
| Personal name | Armstrong, Gary |
| 9 (RLIN) | 3067 |
| Personal name | Haque, Ehsan Ul |
| 9 (RLIN) | 170730 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| modifier name | NADEESHA NISANSALA RANASINGHE |
| modifier borrowernumber | 38116 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 2011-09-03 | 1820.00 | 19 | 2 | 658.8 PRI | 504600 | 2024-12-16 | 2024-11-28 | 1820.00 | 2011-09-03 | Lending Books | |||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 2024-11-07 | 761.25 | 658.8 PRI | 707769 | 2024-11-07 | 761.25 | 2024-11-07 | Lending Books | 444 |