Guerrilla marketing goes green (Record no. 130527)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00773nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ISURu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130613t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470409510 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | LEV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Levinson, Jay Conrad |
| 9 (RLIN) | 169103 |
| 245 ## - TITLE STATEMENT | |
| Title | Guerrilla marketing goes green |
| Remainder of title | winning strategies to improve your profits and your planet |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Jersey |
| Name of publisher, distributor, etc | John Wiley |
| Date of publication, distribution, etc | 2010 |
| Date of manufacture | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii,236 p. |
| Other physical details | Illustration |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | CHARITY MARKETING |
| 9 (RLIN) | 181279 |
| Topical term or geographic name as entry element | COMMERCE |
| Topical term or geographic name as entry element | GREEN MARKETING |
| 9 (RLIN) | 176710 |
| Topical term or geographic name as entry element | MARKETING SOCIAL |
| 9 (RLIN) | 181281 |
| Topical term or geographic name as entry element | NEW MARKETING STRATEGIES |
| 9 (RLIN) | 181282 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Horowitz, Shel |
| 9 (RLIN) | 181283 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Lending Books |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| modifier name | Main Library ADMIN |
| modifier borrowernumber | 26318 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Checkouts | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 2013-06-13 | 658.8 LEV | 702249 | 2013-06-13 | 2013-06-13 | Lending Books | ||||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 2013-06-13 | 658.8 LEV | 702250 | 2013-06-13 | 2013-06-13 | Lending Books | ||||||
| Dewey Decimal Classification | Reference Collection | Main Library | Main Library | Reference Section | 2013-06-13 | 658.8 LEV | 702397 | 2014-08-20 | 2013-06-13 | Reference Books | 1 | 2014-08-19 |