Buy now (Record no. 130538)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02234cam a22002894a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ISURu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100903s2011 nju 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470888018 (hardback) |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | CES |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cesari, Rick |
| 9 (RLIN) | 40764 |
| 245 10 - TITLE STATEMENT | |
| Title | Buy now |
| Remainder of title | creative marketing that gets customers to respond to you and your product |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hoboken, N.J. |
| Name of publisher, distributor, etc | Wiley |
| Date of publication, distribution, etc | c2011 |
| Date of manufacture | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 224 p. |
| Other physical details | Illustration |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. Find out how to use direct response to create a "self-funding "marketing campaign Learn the techniques to building offers that will get people to respond to your products Use "high touch" direct response marketing to build brand equity and drive sales at retail Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights."-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ADVERTISING |
| 9 (RLIN) | 86143 |
| Topical term or geographic name as entry element | Branding |
| 9 (RLIN) | 134033 |
| Topical term or geographic name as entry element | CUSTOMER RELATIONS |
| 9 (RLIN) | 92390 |
| Topical term or geographic name as entry element | DIRECT MARKETING |
| 9 (RLIN) | 132226 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kelly, Mike |
| 9 (RLIN) | 33793 |
| Personal name | Lynch, Mike |
| 9 (RLIN) | 18205 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Cover image |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Lending Books |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| modifier name | Main Library ADMIN |
| modifier borrowernumber | 26318 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 2013-06-18 | 1 | 1 | 658.872 CES | 702375 | 2023-01-05 | 2022-12-05 | 2013-06-18 | Lending Books | ||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 2013-06-18 | 1 | 658.872 CES | 702376 | 2016-10-28 | 2016-10-27 | 2013-06-18 | Lending Books | |||||
| Dewey Decimal Classification | Reference Collection | Main Library | Main Library | Reference Section | 2013-06-18 | 658.872 CES | 702377 | 2013-06-18 | 2013-06-18 | Reference Books |