Market segmentation success (Record no. 132395)

MARC details
000 -LEADER
fixed length control field 00642nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131021t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780789029188
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number SAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dibb, Sally
9 (RLIN) 184963
245 ## - TITLE STATEMENT
Title Market segmentation success
Remainder of title making it happen
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York
Name of publisher, distributor, etc Routledge
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Extent xiii,187 p.
Other physical details Illustration
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element CONSUMERS BEHAVIOR
9 (RLIN) 184964
Topical term or geographic name as entry element MARKET SEGMENTATION
9 (RLIN) 120118
Topical term or geographic name as entry element TARGET MARKETING
9 (RLIN) 183987
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Simkin, Lyndon
9 (RLIN) 184965
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Lending Books
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name Main Library ADMIN
modifier borrowernumber 26318
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     Lending Collection Main Library Main Library Lending Section 2013-10-21 8742.32 4 1 658.802 SAL 504938 2017-11-27 2017-11-15 2013-10-21 Lending Books