Marketing methods to improve company strategy (Record no. 132401)

MARC details
000 -LEADER
fixed length control field 00819nam a22002537a 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131021t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415873772
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number NEV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Neves, Marcos Fava
9 (RLIN) 184973
245 ## - TITLE STATEMENT
Title Marketing methods to improve company strategy
Remainder of title applied tools and frameworks to improve a company's competitivenss using a network approach
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York
Name of publisher, distributor, etc Routledge
Date of publication, distribution, etc 2010
300 ## - PHYSICAL DESCRIPTION
Extent viii,127 p.
Other physical details Illustration
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element COMPETITION
9 (RLIN) 105084
Topical term or geographic name as entry element INDUSTRIAL MANAGEMENT
9 (RLIN) 79280
Topical term or geographic name as entry element MARKETING
9 (RLIN) 58665
Topical term or geographic name as entry element STRATEGIC PLANNING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Castro, Luciano thome
9 (RLIN) 184974
Personal name Consoli, Matheus Alberto
9 (RLIN) 184975
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Lending Books
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name Main Library ADMIN
modifier borrowernumber 26318
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     Lending Collection Main Library Main Library Lending Section 2013-10-21 4994.72 1 658.802 NEV 504941 2015-11-27 2015-11-19 2013-10-21 Lending Books