Strategic integrated marketing communication (Record no. 132434)

MARC details
000 -LEADER
fixed length control field 00657nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131022t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750679800
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number PER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Percy, Larry
9 (RLIN) 112739
245 ## - TITLE STATEMENT
Title Strategic integrated marketing communication
Remainder of title theory and practice
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Name of publisher, distributor, etc Routledge
Date of publication, distribution, etc 2008
Date of manufacture 2013
300 ## - PHYSICAL DESCRIPTION
Extent xiii,308 p.
Other physical details some Colour
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BRANDS
9 (RLIN) 108198
Topical term or geographic name as entry element COMMUNICATION IN MARKETING
9 (RLIN) 185030
Topical term or geographic name as entry element PROMOTIONS
9 (RLIN) 185031
Topical term or geographic name as entry element STRATEGIC PLANNING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Lending Books
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name Main Library ADMIN
modifier borrowernumber 26318
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     Lending Collection Main Library Main Library Lending Section 2013-10-22 6660.32 7 1 658.802 PER 504965 2016-12-30 2016-12-29 2013-10-22 Lending Books