Marketing management (Record no. 133365)

MARC details
000 -LEADER
fixed length control field 00835nam a22002777a 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140108t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131767160
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number MAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
9 (RLIN) 3063
Relator term Editor
245 ## - TITLE STATEMENT
Title Marketing management
Remainder of title a south asian perspective
250 ## - EDITION STATEMENT
Edition statement 14th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Delhi
Name of publisher, distributor, etc Pearson Education
Date of publication, distribution, etc 2013
300 ## - PHYSICAL DESCRIPTION
Extent 120,xxv p.
Other physical details Illustration
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ANALYZING CONSUMER MARKETING
9 (RLIN) 186542
Topical term or geographic name as entry element DESIGNING VALUE
9 (RLIN) 186543
Topical term or geographic name as entry element TAPPING INTO GLOBAL MARKET
9 (RLIN) 186544
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jha, Mithileshwar
9 (RLIN) 137161
Relator term Editor
Personal name Keller, Kevin Lane
9 (RLIN) 108167
Relator term Editor
Personal name Koshy, Abraham
9 (RLIN) 137162
Relator term Editor
Personal name Jha, Mithileshwar
9 (RLIN) 137161
Relator term Editor
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Lending Books
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name NADEESHA NISANSALA RANASINGHE
modifier borrowernumber 38116
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type Source of acquisition Cost, replacement price
    Dewey Decimal Classification     Lending Collection Main Library Main Library Lending Section 2014-01-08 2446.50 20 3 658.8 KOT 702788 2019-06-20 2019-04-18 2014-01-08 Lending Books    
    Dewey Decimal Classification     Lending Collection Main Library Main Library Lending Section 2024-10-14 721.25     658.8 MAR 707567 2024-10-14   2024-10-14 Lending Books 444 721.25
    Dewey Decimal Classification     Lending Collection Main Library Main Library Lending Section 2024-10-14 721.25     658.8 MAR 707566 2024-10-14   2024-10-14 Lending Books 444 721.25
    Dewey Decimal Classification     Lending Collection Main Library Main Library Lending Section 2024-10-14 721.25     658.8 MAR 707569 2024-10-14   2024-10-14 Lending Books 444 721.25
    Dewey Decimal Classification     Reference Collection Main Library Main Library Reference Section 2024-10-14 721.25     658.8 MAR 707565 2024-10-14   2024-10-14 Reference Books 444 721.25
    Dewey Decimal Classification     Lending Collection Main Library Main Library Lending Section 2024-10-14 721.25     658.8 MAR 707564 2024-10-14   2024-10-14 Lending Books 444 721.25
    Dewey Decimal Classification     Lending Collection Main Library Main Library Lending Section 2024-10-14 721.25     658.8 MAR 707568 2024-10-14   2024-10-14 Lending Books 444 721.25
    Dewey Decimal Classification     Lending Collection Main Library Main Library Lending Section 2024-10-14 721.25     658.8 MAR 707563 2024-10-14   2024-10-14 Lending Books 444 721.25