Fundamentals of marketing (Record no. 133421)

MARC details
000 -LEADER
fixed length control field 00638nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140116t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070609527
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number STA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Stanton, William J.
245 ## - TITLE STATEMENT
Title Fundamentals of marketing
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York
Name of publisher, distributor, etc McGraw-Hill
Date of publication, distribution, etc 1991
Date of manufacture 1991
300 ## - PHYSICAL DESCRIPTION
Extent 668 p.
Other physical details Colour illustration
490 ## - SERIES STATEMENT
Series statement McGraw-Hill series in marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING
9 (RLIN) 58665
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Etzel, Michael J.
Personal name Walker, Bruce I
9 (RLIN) 186635
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Permanent Reference Books
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name Main Library ADMIN
modifier borrowernumber 26318
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Reference Collection Agricultural Library Agricultural Library Reference Section 2014-01-16 2971.00 658.8 STA 106411 2014-01-16 2014-01-16 Permanent Reference Books