Applied case studies in marketing (Record no. 133479)

MARC details
000 -LEADER
fixed length control field 00667nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140120t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789380607115
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number SHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shajahan, S
9 (RLIN) 132744
245 ## - TITLE STATEMENT
Title Applied case studies in marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Delhi
Name of publisher, distributor, etc Primus Books
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Extent xxxiv,558 p.
Other physical details Illustration
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element DOWNTURN
9 (RLIN) 186729
Topical term or geographic name as entry element MARKET FUR BALENCE
9 (RLIN) 186730
Topical term or geographic name as entry element MARKETING ANALYSIS
9 (RLIN) 186731
Topical term or geographic name as entry element Marketing case studies
9 (RLIN) 152107
Topical term or geographic name as entry element STP MARKETING
9 (RLIN) 186732
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Lending Books
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name Main Library ADMIN
modifier borrowernumber 26318
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     Lending Collection Main Library Main Library Lending Section 2014-01-20 2271.50 5 1 658.8 SHA 702792 2018-06-21 2018-06-05 2014-01-20 Lending Books
    Dewey Decimal Classification     CD-ROM Main Library Main Library Audio Visual Section 2015-01-24       658.8 SHA 702792CD 2015-01-24   2015-01-24 Electronic Media