Strategic brand management (Record no. 134317)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00773nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ISURu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140324t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131756898 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 9 (RLIN) | 108167 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management |
| Remainder of title | building, measuring, and managing brand equity |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 695,xxiii p. |
| Other physical details | Illustration |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand equity |
| 9 (RLIN) | 171285 |
| Topical term or geographic name as entry element | BRAND PERFORMANCE |
| 9 (RLIN) | 188304 |
| Topical term or geographic name as entry element | BRAND POSITIONING |
| 9 (RLIN) | 188305 |
| Topical term or geographic name as entry element | BRANDING STRALEGY |
| 9 (RLIN) | 188306 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jacob, Isaac |
| 9 (RLIN) | 188307 |
| Personal name | Parameswaran, M.G |
| 9 (RLIN) | 188308 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Lending Books |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| modifier name | NADEESHA NISANSALA RANASINGHE |
| modifier borrowernumber | 38116 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Total Renewals | Source of acquisition | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 2014-03-24 | 12986.00 | 4 | 658.827 KEL | 505048 | 2022-10-27 | 2017-10-31 | 2014-03-24 | Lending Books | |||||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 2014-03-24 | 12986.00 | 21 | 658.827 KEL | 505049 | 2022-11-29 | 2022-11-18 | 2014-03-24 | Lending Books | 5 | ||||||
| Dewey Decimal Classification | Reference Collection | Main Library | Main Library | Reference Section | 2014-03-24 | 12986.00 | 658.827 KEL | 505050 | 2014-03-24 | 2014-03-24 | Permanent Reference Books | |||||||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 2024-11-07 | 2625.00 | 658.827 KEL | 707732 | 2024-11-07 | 2024-11-07 | Lending Books | 444 | 2625.00 | |||||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 2024-11-07 | 2625.00 | 658.827 KEL | 707722 | 2024-11-07 | 2024-11-07 | Lending Books | 444 | 2625.00 | |||||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 2024-11-07 | 2625.00 | 658.827 KEL | 707729 | 2024-11-07 | 2024-11-07 | Lending Books | 444 | 2625.00 | |||||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 2024-11-07 | 2625.00 | 658.827 KEL | 707723 | 2024-11-07 | 2024-11-07 | Lending Books | 444 | 2625.00 | |||||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 2024-11-07 | 2625.00 | 658.827 KEL | 707726 | 2024-11-07 | 2024-11-07 | Lending Books | 444 | 2625.00 | |||||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 2024-11-07 | 2625.00 | 658.827 KEL | 707720 | 2024-11-07 | 2024-11-07 | Lending Books | 444 | 2625.00 | |||||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 2024-11-07 | 2625.00 | 658.827 KEL | 707733 | 2024-11-07 | 2024-11-07 | Lending Books | 444 | 2625.00 | |||||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 2024-11-07 | 2625.00 | 658.827 KEL | 707721 | 2024-11-07 | 2024-11-07 | Lending Books | 444 | 2625.00 | |||||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 2024-11-07 | 2625.00 | 658.827 KEL | 707727 | 2024-11-07 | 2024-11-07 | Lending Books | 444 | 2625.00 | |||||||
| Dewey Decimal Classification | Reference Collection | Main Library | Main Library | Reference Section | 2024-11-07 | 2625.00 | 658.827 KEL | 707719 | 2024-11-07 | 2024-11-07 | Reference Books | 444 | 2625.00 | |||||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 2024-11-07 | 2625.00 | 658.827 KEL | 707724 | 2024-11-07 | 2024-11-07 | Lending Books | 444 | 2625.00 | |||||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 2024-11-07 | 2625.00 | 658.827 KEL | 707725 | 2024-11-07 | 2024-11-07 | Lending Books | 444 | 2625.00 | |||||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 2024-11-07 | 2625.00 | 658.827 KEL | 707730 | 2024-11-07 | 2024-11-07 | Lending Books | 444 | 2625.00 | |||||||
| Dewey Decimal Classification | Lending Collection | Main Library | Main Library | Lending Section | 2024-11-07 | 2625.00 | 658.827 KEL | 707731 | 2024-11-07 | 2024-11-07 | Lending Books | 444 | 2625.00 | |||||||
| Dewey Decimal Classification | Reference Collection | Main Library | Main Library | Reference Section | 2024-11-07 | 2625.00 | 658.827 KEL | 707728 | 2024-11-07 | 2024-11-07 | Permanent Reference Books | 444 | 2625.00 |